Apple’s M4 chips are coming this year with a big focus on AI

Apple is currently hard at work on the next generation of its in-house developed chips, the M4 – expected to come in three main varieties. The M4 chips will power upcoming Macs – in fact, Apple wants to overhaul the entire Mac line with the M4 family of chips.

The M4 will be designed to “highlight artificial intelligence”, according to a new report from Bloomberg today, penned by the usually very reliable about all things Apple Mark Gurman.

Mac sales fell 27% in the last fiscal year, which ended last September, after having peaked all the way back in 2022. Even the holiday season…