OnePlus has angered retailers in India – the Organized Retailers Association (ORA) represents 4,300 brick and mortar stores and it announced that it would ban its members from selling OnePlus products from May 1. And this might be just the tip of the iceberg.
The much larger All India Mobile Retailers Association (AIMRA), which represents more than 150,000 stores, is considering a similar ban. What did OnePlus do to upset store owners?
The retailers accuse the phone maker of not supplying enough stocks, giving them poor margins, not handling service claims properly and not engaging the…